Jamie Trubowitsch

We see food. We post it.
In the present age of connectivity, a significant amount of our interaction with food occurs as visual fascination: food is styled, captured, shared, and archived as commodities everywhere from restaurants, kitchens, dining rooms, to streets. In 2019, food is a spectacle—a materialization of the social relationship among humans mediated by images. Detached from its primary context, the spectacle of the edible becomes a fetishized virtual object; a manifestation of the collective consumption, participation and production of images in a materialized social economy. This thesis examines the multidisciplinary mechanisms contributing to the shift to spectacle, integrating neuro-cognitive analyses, aesthetic philosophy, image theory and media studies.