Elizabeth (Zab) Johnson is the executive director and senior fellow of the Wharton Neuroscience Initiative. Her research focuses on vision and visual behavior. Her work spans physiological approaches in the retina and early visual cortex to using eye tracking to investigate how human observers look and navigate through the world, how these processes unfold over time and with experience, and the role of social cognition and decision making in these processes. She is an expert on color vision. She received her PhD in Neural Science at New York University. She has a long-time interest in how our perception of visual art informs how we see. She designed co-instructs Visual Marketing (MKTG239/739) with Professor Barbara Kahn.